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Generation whY? Irish Teens’ use of Social Media
Boomer, Generation X and Y and now iGen. These are audiences that Irish marketers and PR pros have to leverage and genuinely interact with every day. Communicating through social media is of course the obvious medium, but how and why are teens using social media, particularly Irish teens? The latest research from iReach reveals many learnings and insights. We were also delighted to talk to a Transition Year student, Cliona Cassidy, who joined us for work experience recently. Here is our take on it.
KNORR Student Chef of the Year Competition
Seven student chefs from across the island battled it out to be crowned the KNORR Student Chef of the Year 2018.
Letting the Research Inform the Campaign
H+A Marketing + PR worked with the Banking and Payments Federation Ireland to launch FraudSMART and Ireland’s first Fraud Awareness Week.
Aligning a Brand with the Right Ambassador
Finding an authentic voice to endorse your brand is the key to corporate storytelling and engaging your target market with a recognisable individual that ‘fits’ with the brand.
Your Marketing Spring Clean and How It Can Help Your Business
As we awaken from a January that seemed to last an eternity, we enter into the season of new beginnings and for many - time for the annual Spring Clean