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Airbnb : The Bélo

Tags: Marketing, 

Airbnb : The Bélo

AirBnb launched  “the Bélo,” in July 2014, a new concept for their logo with an interesting story behind it… The new logo represents the essence of connection and a sense of belonging to an ever expanding global environment.

AirBnb produced a video for this occasion explaining the reason of this new branding approach.

Rationale: Importance of correctly communicating any transition within your business to your audiences.