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Lucozade Sport : Made To Move

Tags: Marketing, Consumer PR, 

Lucozade Sport : Made To Move

H+A Marketing + PR always strives to offer clients unique and bespoke campaigns. We have been working with Lucozade Sport throughout the year to activate their Made To Move campaign. As part of this, we hosted the Ultimate GAA Trampoline Dodge Ball Game with Kerry and Kilkenny GAA, to leverage the sponsorship of the teams. We also played an integral part in Lucozade Sport’s support of the recent Dublin Marathon.

The Ultimate Game of Trampoline Dodge Ball -

This was the fifth of Lucozade Sport’s Made to Move sessions, which are a series of high profile events sponsored by Lucozade Sport designed to champion healthy and active lifestyles.

Participating in the trampoline dodge ball game was a select group of GAA fans who played along the following panel members:

Kerry: Paul Geaney, Jack Savage, Jack Barry and Ronan Shannahan

Kilkenny: Jonjo Farrell, Cillian Buckley, Conor Fogarty and Padraig Walsh

Launched through Lucozade Sport’s social media channels, GAA fans were offered an exclusive opportunity to meet and play alongside their GAA heroes. The event was also open to media and there was widespread interest across print, online and broadcast outlets.

A video for social media was produced that was just as high-octane and fun as the event itself. Media were liaised with and offered the chance to speak to players as the GAA season came to an end. The video of the event can be watched here.

Overall, the video has been viewed over 110,000 times and the event generated over €100,000 in editorial value.

What Wall? – While most were enjoying the Bank Holiday weekend, H+A Marketing + PR were hard at work with Lucozade Sport at the Dublin Marathon.

Lucozade Sport sponsor this incredible event of 20,000 runners. H+A Marketing + PR were on hand to capture captivating and behind the scenes social media content. As well as this, we managed and oversaw the production of a stunning video about What Wall? Distinct from Made To Move, this stunning and emotive video aimed to tell the story of the marathon from not only a runner’s perspective, but also from the point of view of the loved ones who play a crucial role in the marathon journey. The video can be watched here.