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H+A Marketing+PR


Old Head launches Online Pro-Shop

Tags: Digital, Design, 

Old Head launches Online Pro-Shop

In October, H+A Marketing + PR continued our digital work with Old Head Golf Links with the launch of their Online Pro-Shop, http://oldhead.com/shop/

The challenge we have relished since we commenced work on the digital touchpoints for this world class golf links was how we can use online channels to bring to life the breath-taking experience that Old Head delivers to visitors in reality. Earlier this year, we launched their main website, www.oldhead.com , which effectively used beautiful imagery and smooth transitionary movements to evoke a sense of the unique Old Head experience.

The Pro-Shop had a different objective in that the online destination needed to convey the excellent level of service and product range that a visitor to the physical shop enjoys. With a significant percentage of the membership for Old Head residing overseas, it was also important to give these members access to easily purchase Old Head branded merchandise all through the year.

With a selection of Old Head branded clothing, accessories, gifts and prints currently available online, and plans for additional lines to be added over the coming year, Old Head Golf Links are continuing to strengthen their online presence and enhance their overall customer experience.