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H+A Marketing+PR


Case Study : Cork Airport

Tags: Design, Advertising, Corporate PR, Marketing, 

Case Study : Cork Airport

H+A Marketing and PR has worked with Cork Airport, Ireland’s second busiest airport outside of Dublin for a number of years. 2017 has been a historical and monumental year for the Gateway to the South of Ireland.

The Challenge

With an ambitious, pioneering and collaborative “Coalition of the Willing”, Cork Airport continuously works with local, national and international stakeholders to secure and expand key routes for the passengers of the South of Ireland. This year alone, Cork Airport launched five new routes across Europe and the US, including Cork’s first ever direct transatlantic flight to Boston Providence. H+A Marketing and PR was challenged with promoting and leveraging new routes among local and national media in exciting and cost-effective ways.

The Solution

H+A Marketing and PR planned and executed route launches that were unique and distinct from one another. The common thread being an inherent link and involvement of the people and passengers of Cork and surrounding areas. Route launches included fun and themed photoshoots that garnered picture desk and online coverage as well as events and celebrations that transformed Cork Airport’s terminal to the destination of the day. Route launches included Reykjavik, Verona, Newquay and Zurich. These successful inaugurals paved the way for the historical and monumental Boston Providence route launch which took place on 1st July.

H+A Marketing and PR worked closely with Cork Airport to plan a large scale and memorable launch to mark this very special moment in Cork Airport’s history.

  • Cork Airport’s terminal and exterior were transformed to epitomise all things America. H+A arranged and managed vintage muscle cars, cheerleaders and American footballers
  • To mark the special occasion for passengers on the inaugural outbound flight, H+A designed commemorative certificates for passengers
  • H+A drafted all media releases and material before, during and after the launch. Local and national media and political figures were also invited and managed during the launch

The Result

Cork Airport’s Boston Providence launch amassed local and national media coverage across print, online and broadcast. The story also featured on national news bulletins.

  • Nearly €500,000 in PR value
  • A reach of nearly 2 million people across print, broadcast and social media.