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The Tegral Rebrand

Tags: Marketing, 

The Tegral Rebrand
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The purpose of this project was to reposition Tegral in the hearts and minds of their employees, suppliers and customers through clear, consistent brand communication.

H+A developed the new Tegral brand and commercial strategy setting out what Tegral needed to do to achieve their objective, repositioning Tegral as a strong, innovative and streamlined brand. Tegral aim to continue with their clear and consistent communications both internally and externally across all brand touchpoints including:

  • Rebrand logo to reflect the re-positioning of Tegral - A logo design with a hidden angle logo structure
  • Complete packaging suite rebrand – hoods, bags, corners, labels, tape, etc.  
  • Timeline and commemorative video - a rebrand rooted in a rich 80 year heritage
  • National Ploughing Championships - rebrand launched to key agri audience
  • The Tegral Journey employee booklet - rebrand launched internally 
  • Press / digital ad suite - rebrand targeted at key audiences online and in press
  • Brochure suite - audience specific sales tools showcasing the rebrand