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Voice

Sep 21, 2012

Twitter: As a Two-Way Symmetrical Model of Communication

When users log on to social media they often feel, consciously or subconsciously, that they are entering a place or space that is filled with a wide array of meanings and purposes.

TAGS: Social Media,  Digital 
Jul 26, 2012

Word of Mouth Marketing: The shift to Online Communities

Word of Mouth Marketing (WOMM) is becoming an increasing important marketing tool. This blog will give clear definitions on the subject of WOMM and how it is growing as a favoured marketing technique with marketers.

TAGS: Digital,  Marketing