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Oct 4, 2012

Does Advertising turn Women Into Image-Obsessed Objects?

Image is an ongoing and everyday issue, celebrities are getting thinner by the day and women aspire to be like them and are consequently becoming thinner in an unhealthy way. Is advertising having a detrimental influence on our perception of beauty?

TAGS: Advertising,  Marketing 
Jul 26, 2012

Word of Mouth Marketing: The shift to Online Communities

Word of Mouth Marketing (WOMM) is becoming an increasing important marketing tool. This blog will give clear definitions on the subject of WOMM and how it is growing as a favoured marketing technique with marketers.

TAGS: Digital,  Marketing