The key to Digital Marketing is customer interaction, enhancing the overall experience for the customer, and ultimately engaging with the customer in a way that other forms of (non-digital) media are unable to do.
The best way to define ‘Digital Marketing’ is to identify what it is not; Traditional marketing channels such as print, radio, TV and billboards aren’t forms of digital marketing. These forms of communication don’t offer any opportunity for instant interaction, and this is what puts Digital Marketing in a realm of its own.
The internet has enabled companies to market themselves in a number of different digital media, e.g. web, e-mail, RSS and the spread of mobile technologies has taken this in a new direction with endless possibilities. Social Media (Facebook, Twitter etc) offers a greater level of customer interaction, and the ability to target specific customer groups.